alonso espejel  Click here to Main Page 
copywriter, creative, arrogant humble

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About me



Hola, hi, hallo!
Behold one of the most eclectic portfolios you'll ever find. I've done posts, content, radio ads, and everything else creatives do. Conversely, I've done what very few have: Nike and Adidas, check, YouTube, collaborated on a Google Doodle, worked with financial brands, and with politicians. I win awards, tell stories, and work with ethical principles and respect that are increasingly rare in this industry.

I'm 35 years old creative and copywriter teacher at Miami Ad School México. Born, raised and currently living in Mexico City. Gratuated from Miami Ad School and specialized in strategy creativity and award winning ideas.

A storyteller with excellent writing and effective communication skills. I've worked primarily with sports brands and financial groups, developing all kinds of projects; from composing jingles to writing scripts for a web series.

Among the most important brands I've worked with are adidas, Google, Nike, YouTube, Diageo, Shark Ninja, Pepsico, Banco Azteca, Banco de Venezuela, CommBank and GBM.

I like "digital-first" ideas because I believe the future should be affordable and immediate. Proactivity should happen during work hours, and my client presentations are impeccable.

I'm left-handed, I play the guitar, I speak Spanish, English, and I'm learning German. I'm an expert on the first 15 seasons of The Simpsons and I have a rather interesting collection of books and vinyl records.

My Links

                    

Previously atMiami Ad School Mx / Wordsmithing Teacher
monks / CDMX
Robin / Caracas, VEN
Mashup / Miami, FL
Felipa / CDMX
Los Animals /CDMX
Virtue / Berlin, DE
Hood. / CDMX

Skills


  • Strategic Creativity: Development of innovative concepts for digital environments and integrated campaigns.
  • Writing & Storytelling: Extensive language and persuasive discourse for multiple formats.
  • Creative Leadership: Leading multidisciplinary teams on high-profile projects.
  • Culture & Trends: Extensive knowledge of pop culture, entertainment, and digital trends.
  • Digital Innovation: Creating experiences with a digital-first approach and integrating AI.
  • Brand Management: Building and creative positioning for global and fintech brands.
  • Languages: Native Spanish, advanced English, basic German.

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Awards
2025 - Effie Awards Latam / Shortlist / Redes sociales
2025 - IAB MIXX / Shortlist /Content for User Engagement
2025 - Círculo Creativo de México / Bronze / Digital, Social & Influencers
2024 - Ojo de Iberoamérica / Silver / Eficacia - EF11 - Real Time Marketing
2022 - Webby Awards / Honoree / Advertising, Media & PR Brand Strategy
2022 - Círculo Creativo de México / Shortlist / Creatividad en Pandemia
2021 - Effie Awards México / Shortlist / Impacto Positivo: Diversidad e Inclusión
2020 - Caracol de Plata / Winner / Radio
2020 - Effie Awards México / Bronze / Marketing Temático o Circunstancial
2020 - Círculo Creativo de México / Bronze Estudiantes / Impresos
2020 - Círculo Creativo de México / Silver Estudiantes / Radio
2020 - Círculo Creativo de México / Shortlist Estudiantes / Glass
2019 - Amapro / Finalist / Jóvenes Creativos
2019 - Golden Award of Montreux / Finalist / Print / Poster
2019 - Advertising Week / Winner / Design Award
2019 - Círculo Creativo de México / Silver Estudiantes / Health
2019 - Círculo Creativo de México / Silver Estudiantes / Uso de Tecnología
2018 - Ojo de Iberoamérica / Shortlist / Nuevos Talentos
2018 - IAB MIXX / Bronze / Premio Universitario
2018 - Círculo Creativo de México / Gold Estudiantes / Móvil
2017 - FIAP / Silver / Innovación en Estudiantes





© 2025 Alonso Espejel.